I had an opportunity to do another project with Red Bull recently. They’d brought me on previously to document the Motion to Light collaboration with Snap! Orlando, and I was thrilled to work with them again on another art project. This 3-minute doc highlights Atlanta artists Sarah Emerson and Sam Parker and their participation in the Red Bull Canvas Cooler Project.
The approach on this project was to present an honest cultural perspective on the ATL art scene and how the Canvas Cooler project was an advantageous opportunity for artists to collaborate, as well as gain exposure.
I knew I didn’t want to in a traditional DSLR doc-style, so I shot a lot on a 2 ft. slider on wide lenses. Even when going handheld, I aimed to be as intimate as possible with the artists and their processes. I edited disjointedly to reflect a whimsical lifestyle aesthetic; referenced a bunch of Levi’s spots and the new iPhone ads as look and editing references. While these campaigns are used to promote products, I thought they’d also work well to throw an interesting aesthetic spin on a short documentary.
My friend and camera assistant, Trevor, came out to help one day, but on the others I had to run do the one-man band production. I went for tools that were ergonomic and intuitive since I knew I’d be overshooting and moving quickly.
Overall, I had an awesome time working with the people involved in the event, and hanging out with Sarah & Sam was super cool. Had a great time making it, please enjoy.
BMCC, shot in 1080p Pro Res (log)
Rhino 2 ft Pro Slider
Syrp Genie for timelapses
Zoom H6 & Sennheiser G3 lavs
Edited in FCPX. I’m all about living the FCPX life now.